Budgets and bids – they seem identical, right? If I have a larger budget, I should inevitably be more competitive,...

Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining...

Joy to the world, Black Friday promotion extensions have come! While you were sleeping, Google released a brand new...

Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform,...

Think back to the last time you wanted to know something. You headed straight to Google, right? Now, think...

This post is the second in a series about automating Google Ads to be more efficient with your time,...

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its...

Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to...

This year WordStream was named one of the best places to work in Boston—for the fourth year in a...

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of...