It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for...
In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to...
There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is...
Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or...
It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in...
The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of...
This isn’t going to be a blog post about the importance of semicolons or serial commas in your content,...
This post was co-written by Gordon Donnelly and Patrick Henry Carrera. If you’re a reader of the WordStream blog,...
Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves:...
Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder. In ecommerce, if someone has...