Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and...
Did you know that 84% of online shoppers trust reviews just as much as they do their friends? That...
Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible....
The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and...
Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC...
Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC...
Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While...
Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social...
While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and...
In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google...