Every month, I try to come up with novel ways to essentially say the same thing – “Phew, what a month!”
So, rather than try to dazzle you with witty wordplay or amusing anecdotes, all I’ll say is that some of the content on the WordStream blog this month was quite literally unmissable. From secret, arcane words of power you can use in your Facebook ads to drive even more leads and sales, to a cautionary tale from Larry about avoiding PPC service providers ripping you off, here’s what struck a chord with our readers in February.
If only there were some magical combination of words that could help you harness the power of Facebook Ads even more effectively. Fortunately, there is – and you don’t need to embark upon an epic quest to obtain it. All you have to do is read our most popular blog post of the month, courtesy of Brad!
Now that you’ve learned of the ancient power words you can and should be testing in your Facebook campaigns, it’s time to turn to the various tools of the trade that the most successful Facebook advertisers use in their campaigns, which is exactly what yours truly does in this post.
Let’s face it – personalized marketing can come off as (more than) a little creepy, which is why it’s so important to balance personalization – and the sweet, sweet user data that comes with it – with the needs and expectations of your target audience. Luckily for you, The Drum’s Lisa Lacy knows more than a thing or two about this precarious balancing act, and she shares this valuable knowledge in this post.
Every PPC advertiser wants lower CPCs, and sometimes, it’s hard to see how to improve campaigns that have already been thoroughly optimized – but have you taken a look at your landing pages lately? In this post, Ivan Kreimer shows you six ways you can lower your CPCs by further optimizing your campaign’s landing pages.
If you’re familiar with the Internet of Things (or computer programming), you may be familiar with “IF” functions. Essentially, these functions allow you to set parameters in your ads to display certain things IF certain conditions are met; “IF this happens, THEN something else happens.” It’s not nearly as complicated or ambiguous as I’ve made it sound, though, so read this excellent explainer post by Allen to get up to speed on AdWords’ IF functions quickly.
How do you market to individuals who seemingly have everything? This is the dilemma facing marketers of luxury goods, and it’s not nearly as easy to sell luxury items to wealthier people as it might sound. In this post, Allen outlines five luxury goods marketing strategies you can start using in your own campaigns, and explains why “Gucci doesn’t do infomercials for tiger-print duffels.”
Brand affinity is one of the most powerful motivators for your audience, but attaining it is another matter entirely. However, you don’t need to be one of the best-known brands in the world to leverage brand affinity and lower CTRs – you just need a strategy, and who better to offer you the tips and techniques you need to succeed than Larry Kim?
Everyone’s had a negative experience with a retailer or service provider, but choosing the wrong PPC provider can be nothing short of completely disastrous. Unfortunately, many of the shadier shops out there do a decent job of hiding their intentions to leave you high and dry, so how can you tell whether your PPC provider is a rip-off? By following these tips by Larry Kim, that’s how. Ignore at your financial peril.
Content syndication can be awesome for bloggers and content producers, but establishing relationships with industry publications, buttering up editors, and generally making in-roads with the venues you want to publish your stuff can be tricky, especially for newcomers. If you’re looking to broaden your audience, follow these strategies for content syndication by Larry, whose content has been syndicated in many major publications.
Featured Snippets – AKA Position Zero – are among the most coveted pieces of SERP real estate there are, but how do you ensure your content is placed in this envious spot? By using Answer the Public to provide timely, relevant answers to common searches. Find out everything you need to know about this unconventional tactic in our final post of this month’s round-up, courtesy of Klipfolio’s Jonathan Taylor.
Source: Search Marketing