Search Engine Optimisation

A large part of our work solves our clients’ challenges
through our professional services.

What is SEO?

Search engine optimization is a common presence in web marketing which focuses on increasing quality and quantity of your website traffic through organic engine results.

Search engines use different “spiders” or “crawlers” to visit your website and determine what your website and business are about. This directly influences how visitors may find your website when performing online searches.

How does SEO work?

SEO aims to influence your website’s positioning for relevant keywords through on-page optimization and off-page optimization strategies. Through these strategies, your website will increase in the rankings for keywords important to your business.

How can SEO affect my company?

Many buyers are starting to use the Internet as a main source of information when searching for products and services, they are interested in. Search engine optimization focuses on putting your business out there in front of those who are actively searching for what you have to offer. While having a website can provide potential buyers and customers with important information about your company, a website is nearly useless for marketing if visitors are not being driven to it.

Through search engine optimization a wider audience of web users can be driven to your website, giving you the opportunity to convert more visitors into buyers leading to greater revenues.

Our SEO Features:

SEO STRATEGY

We don’t just provide a list of problems to fix, we’ll build a long-term strategy for your technical SEO. We’ll prioritise the actions which can have the largest impact, and ensure your technical underpinnings continue to improve as your site grows.

AUDITING

We use industry-leading tools to audit and improve all aspects of our clients’ digital assets, from title tags to taxonomies. We will diagnose faults, provide actionable recommendations and guide future development with a clear Search Engine Optimisation roadmap.

SITE MIGRATION

Our team have planned and executed site migrations for some of the largest sites in the South Africa. They can consult on architecture, redirection, technology and best practice to ensure your digital properties are migrated seamlessly.

SITE ARCHITECTURE

Our technical team are international Search Engine Optimisation experts, and can consult on the best way to build product pages, structure categories, optimise site search and use filters to make your site a breeze for users and search engines alike.

KEYWORD RESEARCH

We’ll help you identify opportunities and benchmark your performance against the market by producing detailed keyword research reports. These insights will inform campaign direction and guide site development.

USER EXPERIENCE

We’ll help you identify opportunities and benchmark your performance against the market by producing detailed keyword research reports. These insights will inform campaign direction and guide site development.

MOBILE SEO

We’re living in a mobile-first world, and you need to be optimised for multiple devices to compete. Our Technical SEO team will show you how to make your digital assets accessible to all your visitors, and optimise specifically for small screens and limited connection speeds.

SPEED & SECURITY

We’ve helped brands of all sizes optimize their sites and eCommerce stores for page speed and security. We can help with HTTPS migrations, mobile optimization, mobile-specific formats (such as Google AMP), and anything else required to make your site accessible.

Get your campaign started today!

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