When I ask prospects or clients if they are tracking phone calls from their website, they often tell me they are not, never thought of it or “I guess we could look at our records from the phone company”. To make things worse, nowadays trying to make sense of attribution and storytelling to the client on performance has become an analytical nightmare. In this post, I will discuss the many benefits of Call Tracking and why it matters so much for both advertisers and agencies.
Let’s be clear, Call Tracking may not be beneficial for every business. In fact, some may not want to receive phone calls simply because they solely want to rely on online forms or digital transactions. But…. Here’s the problem. For those businesses that do rely on phone calls for their business’s success, it’s imperative that they know where the calls are coming from. This is not only a dilemma for the business, but also the agency or marketing director handling the marketing and advertising dollars.
Benefits of Call Tracking
For many years, I have managed everything from PPC, SEO, Email, Landing Pages, Social, etc…. In fact, even though they had extensive Google Analytics and platform pixels installed, tracking phone calls from the website was always the biggest obstacle because I could not verify that metric. With the addition of call tracking “into the mix”, it allows me as a marketer to identify which Ad platforms, campaigns and keywords generate phone calls. In addition, I can then correlate the Caller Id’s in the reporting to justify a valuable lead from a junk lead.
Learn more about Call Rail
While there are many call tracking companies available online, I have found that Call Rail provides the best features, easiest integration and frankly top-notch customer service around. Here are just some of the features of Call Rail:
Visitor & Keyword-Level Tracking
CallRail’s call tracking can reveal which keywords, campaigns, and landing pages are effectively driving phone conversions. See your visitor’s journey through your website before, during, and after the call.
Dynamic Number Insertion
Campaign-Level Call Tracking
Create trackable phone numbers to use in all of your online and offline marketing campaigns, including paid search, digital advertising, direct mail, television, radio, and print ads. Find out which ads are effective.
Multi-Channel Call Attribution
See the full story on your PPC, organic, social, remarketing, and other campaigns. Understand how they influence your customer’s journey. Multi-channel call attribution goes beyond first- and last-click metrics.
Capture leads from forms instantly, and let CallRail alert you by phone, text message, or email. View detailed information about where your form completions are coming from and call customers back immediately.
Source: Search Marketing